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Tacoma Luxury Listings
RM Home Specialists • February 7, 2023

What qualifies a Premier Property?

This morning I attended the Windermere Virtual Luxury Meeting. We have just started doing a hybrid version of this meeting--which beats driving up to Bellevue! Even in a virtual setting we still have breakout rooms where we can connect and network with other Windermere brokers who specialize in other markets. It is always fascinating to hear about the different intricacies other brokers are facing in their areas of expertise. The networking is followed up with fresh topics highlighting the latest market trends, luxury listing tools, and the newest marketing strategies.


I am honored to be on Windermere’s Premier Director Board. This was a position that I have had for the last 4-years. It gives me an insight into the luxury market in the greater King County area, other national markets, and Windermere’s exclusive marketing avenues. Being a Premier Director means I am the agent to approve listings for the Premier designation in our local market. I get to counsel other agents and confirm their listings meet the criteria.


What kind of properties qualify?

  • Price: Depending on where you are in Pierce County, the minimum price is 650 and ranges upwards. 
  • Photography: At least 10 high-resolution magazine-like photos showcasing the property. The photos have to be artistic and compelling
  • Quality: Premier listings should have a Wow factor. Subcategories include architectural/historical significance, tasteful staging/interior design/landscaping, and unique features/views/amenities. 


Benefits to sellers 

Their listing will be featured on Luxury Portfolio.com. And through this connection there are syndicate partners like Juwai.com, MansionGlobal.com, LeadingRE.com that significantly increase your exposure in the high-end market both locally and globally. And Premier signage and marketing pieces are an uplevel from the standard listing material. 


If you would like more information, please call or text me. 


Lux Stats as of 1/24/23

  • 1M-2M = The months of inventory tripled from Q4 to now (8 months)
  • Price per square foot is down 24%
  • Days on Market: Tripled to 70 days average
  • 2M-3M = Amount of inventory went from 6to 16 homes from a year ago
  • Sales remain consistent (2-5 sales per month)
  • 3M and above: One to 2 sales a month consistently
  • Inventory is actually DOWN by ½ since this summer

 

Best,

Regina


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